The main logo is the foundation of our brand identity. It serves as a recognizable symbol of who we are and should always be used with care, adhering to the specified guidelines to ensure consistency and clarity.
When the primary lock-up isn’t the ideal choice, we may select from our secondary lock-up color variations.
Don’ts
To maintain brand consistency, avoid altering the logo in any way. Do not stretch, distort, rotate, or change its colors. Never apply effects like shadows, gradients, or outlines. Always use the approved versions to preserve brand integrity.
Product logos
Each product has its own logo that reflects its unique identity while aligning with our overall brand standards. Consistent usage ensures clarity and recognition across all platforms.
For our main brand communications, we use our main brand colors. We use these colors consistently to strengthen our presence and recognition in the market.
RTN Orange
HEX#F58220
CMYK0, 60, 100, 0
PMS151C
RTN Blue
HEX#004F7E
CMYK49, 36, 0, 54
PMS281U
Primary colors
We use our primary brand colors to create more flexible and versatile brand communications.
Midnight Navy
HEX#002942
CMYK100, 38, 0, 74
PMS539C
Indigo Blue
HEX#26476D
CMYK93, 74, 34, 19
PMS540C
Regal Blue
HEX#003E74
CMYK100, 47, 0, 55
PMS541C
Soft Periwinkle
HEX#6887BB
CMYK63, 42, 6, 0
PMS645C
Warm Beige
HEX#FFEBD7
CMYK0, 8, 14, 0
PMS7506C
Light Grey
HEX#E3E7EA
CMYK3, 1, 0, 8
PMS7541U
White
HEX#FFFFFF
CMYK0, 0, 0, 0
PMSN/A
Guidelines
Typography
Primary Fonts
For titles, we use Proxima Nova Bold in consumer-facing marketing materials, on our website, and across social media. For longer body text and smaller applied type, we use Proxima Nova Light.
